Buy Social for a Better World is a campaign which celebrates social enterprises, shining a spotlight on the incredible difference they make.
Take part and make sure your customers, staff and the wider public know about what you do and how they can help build a better world by Buying Social.
Social enterprises are businesses set up to build a better world – trading for a social or environmental purpose and re-investing the majority of their profits back towards their social mission. There are over 100,000 of these businesses in the UK, contributing £60 billion to the economy.
The Buy Social for a Better World campaign is being supported by Hollywood star, Michael Sheen, author and activist Caitlin Moran, actor and comedian Chris Addison and writer Sali Hughes, who have released a series of films as part of an augmented reality experience tied into the broader campaign. Shoppers at The Co-op can scan the packaging of four social enterprise products available in-store and be greeted by one of the celebrities who will describe the social impact they are helping to create by buying them. It is all part of a nation-wide awareness raising drive, mobilising communities to support social enterprises and help transform how we do business.
Commenting on the campaign, Peter Holbrook, CEO of Social Enterprise UK (who are behind Buy Social for a Better World) said:
“All businesses must do more to meet the urgent challenges ahead; social enterprises are at the forefront of developing the solutions and fairness that we need. Social enterprises are the future of business – they are growing right across our economy and scaling quickly, creating outstanding products whilst doing what’s right for people and planet. Whether it’s creating fair and secure work or running renewable community energy schemes, they offer a beacon of hope and a blueprint towards a more sustainable and fairer future.
However, in order to succeed, social enterprises need your support. Consumers have real power and social enterprises can only create impact if people continue to buy from them. When you buy social, you’re helping to build a better world.”
About Social Enterprise UK
Social Enterprise UK is the largest network of certified social enterprises in the UK and the leading global authority on social enterprises. Together with our members we are the voice for the sector. We have led public policy for 15 years, helping pass the Social Value Act, and are a strategic partner to government. We exist to increase the profile of the sector through our campaign and research, and build the markets for our members – working with some of the UK’s biggest companies to support them to bring social enterprises into their supply chains. Our members reflect the diversity of the sector ranging from local grass-roots organisations to multi-million-pound businesses. We see social enterprise as the future of business.