If you’re running a modern social enterprise, you’ll know how invaluable a presence on social media is for your business.
It’ll help you generate a loyal following, communicate the latest news about your enterprise and establish yourself as a force to be reckoned with in the sector.
There’s just one problem: with so many tasks and responsibilities already residing on the desks of social entrepreneurs, how do you find time to tackle your social media marketing strategy effectively?
Good news – it’s pretty straightforward, if you follow these six fantastic strategies:
1. Retain your voice
One of the most time consuming elements of social media marketing is finding your business’s voice. Developing a brand identity can take months, but as a social enterprise you have one key advantage.
Your enterprise’s voice is your own. And, while people may not be particularly interested in what you had for dinner last night, they will want to hear your social media profiles talk with the same passion and enthusiasm you demonstrate personally on a daily basis.
Don’t spend too long trying to work out how to present your social enterprise on social media – just be yourself.
2. Start with one platform – and grow from there
Instagram, Facebook, Twitter, Snapchat… the list of social networks available to businesses seems to grow each day.
If you’ve spent more time choosing which platforms to be on instead of producing content for them, it’s time to go back to the drawing board, because you’re wasting valuable time!
Start with one social platform, and stick with it for as long as it takes to become an intrinsic part of your working day. Then, expand and try another. While it’s important to have a presence on more than one social network, it isn’t imperative, and it certainly isn’t something you should tackle in one lump right from the off.
3. Pretend you’re a member of the audience
If you’re ever stuck for what to post on social media, put yourself in your audiences’ shoes. What would you like to see emanating from your social enterprise as someone who is interested in its purpose?
The more you think like a member of the audience, the more likely you are to create content that will engage and encourage people to share.
4. Stick with the RITE formula
‘RITE’ stands for Relevant, Interesting, Timely and Entertaining, and it’s one of the most important formulas for social media success.
RITE speaks for itself, and should focus your mind whenever you’re working on new content for your social media channels.
You don’t have to tick each check box with every post, but a focus on at least two or three of the RITE elements will ensure your posts don’t go unnoticed.
5. Run a competition
One of the best ways to get decent engagement on social media is to run competitions or challenges.
Think of something that relates to the sector within which your social enterprise operates and offer a prize that is of relatively low cost to you but of high value to the audience.
People love to enter contests, and social media platforms like Facebook offer some brilliant tools for running mini campaigns that can significantly increase the number of likes, shares and follows you’re likely to gain in a short space of time.
6. Encourage reviews
Online reviews have fast become one of the most important yardsticks by which people measure businesses and social enterprises.
The more you encourage reviews of your enterprise on social networks, the more likely you are to draw in a bigger audience. You’re not superhuman, therefore they won’t all be glowing, but if you deal with the more negative reviews effectively and demonstrate to the world that you care by replying to them, you’ll win plenty of fans.
Have fun with your social media marketing campaigns! Platforms like Facebook and Twitter are brilliant marketing playgrounds, and if you stick to our tips above, you’ll build a presence on them that greatly benefits your social enterprise.