Social value CSR
Many corporations have a CSR policy, but it’s extremely common for such policies to be created as part of a box-ticking exercise, rather than to drive change or add real social value. Take, for example, an accountancy firm that gives employees the chance to take a day off each year to carry out work in the community. This work often involves cosmetic improvements such as painting walls, cleaning graffiti and planting trees. While these activities undoubtedly encourage a sense of wellbeing or add environmental value, they don’t add real social value.
We think the time spent on these activities could be put to better use by large corporations. At Inspire2Enterprise we are committed to helping businesses reshape and realign their CSR strategies to social wellbeing and community investment by using the skills and resources they have at their disposal.
Aligning CSR strategies to social wellbeing
Instead of donating £10,000 to a charity project, we encourage businesses looking to ‘give back’ to spend their money on something that will deliver tangible results, for example supporting two or three budding social entrepreneurs. The money could be used to help them get social ventures off the ground, while at the same time the company is teaching them all about how to set up and run a successful business. Using existing skills and resources in this way is just one way of adding real social value as part of a CSR strategy.
We’re here to help you find the right way to give back, get in touch to understand how your CSR strategy could be working harder.